Privacy policy

Last updated: February 1, 2026 | Effective immediately for all users

1. Introduction & Acceptance of Terms

Trustin operates this store at www.bikerry.com (the "Site"), powered by Shopify Inc. and its affiliates ("Shopify"). This Privacy Policy describes our practices regarding the collection, use, and disclosure of personal information when you visit our Site, purchase our BeginONE or PassionONE e-bikes, or communicate with us.

By accessing, browsing, or purchasing from this Site, you explicitly consent to: (a) the collection and use of your personal information as described herein; (b) the transfer of your data to China, the United States, Canada, and other jurisdictions where our service providers operate; (c) the application of the dispute resolution and governing law provisions in Section 12 below.

This Privacy Policy is incorporated into and subject to our Terms of Service. In the event of any conflict, this Policy shall govern with respect to data privacy matters only.

2. Personal Information We Collect

"Personal Information" means information that identifies, relates to, describes, or could reasonably be linked to you. We collect the following categories:

• Identifiers: Name, email address, postal address, phone number, IP address, and device identifiers.
• Commercial Information: Records of purchases, returns, exchanges, payment method details (processed securely via Shopify Payments or third-party processors; we do not store full credit card numbers).
• Account Information: Login credentials, purchase history, wishlist items, and communication preferences.
• Technical Data: Browser type, operating system, referring URLs, pages viewed, time spent on Site, and clickstream data collected via cookies and similar technologies.
• Communications: Content of emails, chat logs, and customer support inquiries.
• Inferences: Preferences and characteristics derived from your browsing and purchasing behavior.

3. How We Collect Information

• Directly from You: When you create an account, place an order, contact customer service, or subscribe to marketing.
• Automatic Collection: Via cookies, web beacons, pixels, and similar technologies when you navigate our Site. See Section 8 for details.
• Third Parties: Payment processors (Shopify Payments, PayPal), shipping carriers (FedEx, UPS), fraud prevention services, and analytics providers (Google Analytics).

4. Purpose and Legal Basis for Processing

We process your Personal Information for the following business purposes:

• Contract Performance: To process transactions, fulfill orders, arrange shipping, and manage returns/exchanges.
• Legitimate Business Interests: To improve our Services, prevent fraud, secure our platform, and analyze usage patterns.
• Marketing (with consent): To send promotional emails about new products or offers. You may opt out at any time.
• Legal Compliance: To comply with applicable laws, regulations, and law enforcement requests.

We do not use automated decision-making that produces legal or similarly significant effects concerning you.

5. Disclosure and Sale of Personal Information

We do not sell your Personal Information for monetary consideration. However, under the California Consumer Privacy Act (CCPA) and similar state laws, certain sharing of information for targeted advertising purposes may be considered a "sale" or "sharing."

Categories of Recipients:

• Service Providers: Shopify (hosting, payment processing), shipping carriers, email marketing platforms (Klavify, Mailchimp), and customer support tools. These parties are contractually prohibited from using your data for purposes outside our business relationship.
• Advertising Partners: Social media platforms (Meta, TikTok, Google) and advertising networks to deliver targeted ads. You have the right to opt out of such sharing (see Section 9).
• Legal Authorities: When required by subpoena, court order, or other legal process, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

6. International Data Transfers

We rely on Standard Contractual Clauses (SCCs) and other legally recognized transfer mechanisms for data originating from the EEA, UK, or jurisdictions requiring such safeguards. However, we make no representation that Chinese law provides equivalent privacy protections to those in your home jurisdiction.

7. Data Security and Retention

We implement commercially reasonable administrative, technical, and physical safeguards (including SSL encryption for data transmission) to protect your Personal Information. However, no Internet transmission or electronic storage is 100% secure. We cannot guarantee the absolute security of your data. You transmit information to us at your own risk.

We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically, we retain order-related data for 7 years to comply with tax and consumer protection laws.

8. Cookies and Tracking Technologies

We use cookies, web beacons, and pixels to enhance user experience, analyze traffic, and deliver personalized advertising. You may set your browser to refuse cookies, but this may limit functionality. For targeted advertising opt-out options, see Section 9.

9. Your Privacy Rights (U.S. State Laws)

Depending on your state of residence, you may have the following rights:

10. Children's Privacy

Our Services are not directed to individuals under 13 years of age (16 for EU users), and we do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, contact us immediately at marketing@jxchelian.com and we will delete such information.

11. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media). We are not responsible for the privacy practices or content of such sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Limitation of Liability & Dispute Resolution

Governing Law: This Privacy Policy and any disputes arising hereunder shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles. We choose Delaware law as a neutral jurisdiction commonly used by e-commerce entities; however, this does not affect your mandatory statutory rights in your state of residence.

Informal Resolution: Before filing any formal legal claim, you agree to first contact us at marketing@jxchelian.com to attempt to resolve the dispute informally. We will endeavor to respond within 30 days.

Arbitration Agreement: Any dispute arising out of or relating to this Privacy Policy or our data practices, except for claims seeking injunctive relief, shall be resolved through binding arbitration administered by the International Centre for Dispute Resolution (ICDR) in accordance with its International Arbitration Rules. The arbitration shall be conducted in the English language. Judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. You agree to arbitrate on an individual basis and waive any right to participate in a class action lawsuit or class-wide arbitration.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the revised policy on this page with an updated "Last Updated" date. Continued use of the Services after such changes constitutes acceptance of the revised policy.

14. Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or file a complaint, please contact us: